Vlog #8: Competitor Analysis. Part I. Ahrefs, on the other hand, is a paid tool that offers a comprehensive suite of SEO tools, including advanced keyword research, backlink analysis, and competitor analysis. Step 3: Gather information. How to get started . This software solution was designed with digital marketers in mind as they. For the small business that is new to SEO and want to market itself cheaply and effectively. A simple Ahrefs competitor analysis can uncover all sorts of juicy information about what your competitors are doing with their website marketing. Identifying competitor strategies. Let’s take a look at three of the most useful tools for running an SEO competitor analysis. , Domain Rating). What we will cover in this section is what Spyfu is most popular for- its competitor PPC insights. SEO PowerSuite – Best value software-based tool. The Competitor analysis tool of Semrush is a powerful spying tool where you are able to type in keywords, and the tool will compare several competitor websites with your site. Keyword Clusters Shared. The most unique feature of SimilarWeb is that it is best used for keyword research and competitor analysis. Similarweb. Moz has the capacity for checking how well-optimized your pages are. Next, head back to the client_domain_traffic_data tab and repeat the process above for your website. Their Site Explorer allows you to add any competitor URL and get a complete breakdown of their number of backlinks, referring domains, top. In fact, I’ve been a paying SEMrush customer for over 11 years now: Over that time I’ve seen it evolve from a keyword research tool for PPC to a full-on SEO software suite. For instance, besides basic keyword research, SpyFu offers detailed historical data surrounding competitors’ advertising campaigns. Ahrefs even boasts the largest backlink database (see my best backlink checker case study), second only to Google. $99 per month or $990 per year (annual plan). You can use Ahrefs’ Site Explorer to: Analyze competitor link profiles to see which pages, content types, and topics get linked to the most. SimilarWeb is one of the most widely used competitor analysis tools on the market. Determine Organic Competitors. 15. I’ll analyze each tool to see how they differ in the user interface, keyword research resources, rank tracking, and competitor analysis. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Ubersuggest: Their Key Differences. Agency Analytics. Google Auction Insights. Contact us below to get started. Pricing: Plans start at $119. Ahrefs. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. 6/5 (280 reviews) TrustRadius – 8. Standard and Advanced profiles. In. Competitor Analysis. This option is ideal for small websites or individuals who want to test the. Enter a competitor’s domain, then click on “Top Keywords” on the left-hand side. Click the "Check Authority" or "Get Results" button to initiate the analysis. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. Crayon. GrowthBar does not include advanced rank tracking for other search engines (Bing, YouTube, etc. However, this report is only available to the higher-paid plans. Mangools – Easiest Ahrefs alternative to use. Get Ubersuggest. Let’s see what makes this. According to this link building survey, links can cost as much as $83+ each. However, if you know at least something about search engine optimization, you have definitely heard about the competition between SEMrush and Ahrefs. Add your perspective Help others by sharing more (125 characters min. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. Next, you should analyze your competitors’ link growth and collect data about how many referring domains they get per month. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. One of the most widely used and essential traffic analysis tools is Google Search Console. SEMrush is mind blowing in how many useful tools they built for businesses. It's easier to do broken link analysis with Ahrefs. Click here to start your Ahrefs trial for $7. Seed keywords are the starting point of your keyword research process. In this comprehensive guide, we will walk you through the process of conducting SEO competitor audit reports using three powerful tools: Ahrefs, SEMrush, and Moz. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Ahrefs also allows users to research their competitors and find out how they are ranking for various keywords. Add a column to the export file from Content Explorer and use =VLOOKUP to add the domain-level data from URL Profiler or Screaming Frog. The company was founded in 2008 and has been constantly improving its product, making it one of the most reliable tools available. Competitor analysis is one of the founding elements of any SEO strategy, and both Moz and Ahrefs do it well, but in different ways. Although it is not a direct competitor to Ahrefs, SimilarWeb offers some of the same features and functions as Ahrefs. backlink database size, backlink reports and tools, and backlink auditing and building; Currently, no free trial is available with Ahrefs. Most people are familiar with Ahrefs’ SEO tools for backlink analysis, but you’re losing out if you’re not utilizing its keyword research. The following is an example of a competitor analysis for a restaurant business plan which you can adapt to your own business. BrightEdge. This is an accurate source of data and provides reliable metrics. By leveraging the insights gained. It also offers a competitive analysis tool to help discover your top competitors online. 88% and MajesticSEO is just 53. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. The Moz Pro Link Explorer is one of the backlink analysis tools that every serious digital marketer should have in their toolkit. We see a strong correlation between the number of referring domains a web page has and its position in Google search results. Nozzle for data. Brainstorm “seed” keywords. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. Most accurate Google web traffic data: Google Analytics. For some, the graphics and charts might be a better option, while for others, the tables might be easier to grasp. The Lite plan is the most affordable, at $99 per month. What’s it all about? How can these tools ease the routine of an SEO specialist or content manager? Their functioning is similar at their core. That’s just touching the surface, there are several distinct features afforded by. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Robots. By using Ahrefs content analysis tool, you can learn from the top-performing content and optimize your content for your audience and search engines. The tool aids providing a 360 degree view of what activities are carried out on your website. SEMrush and Ahrefs are software as a service (SaaS) companies. This lets you see the whole picture and make informed decisions. And it ranks number one among Ahrefs alternatives. 1. This is obviously a slight advantage because the access price is identical to that of Ahrefs. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. Ahrefs isn’t cheap as its Lite plan comes at $99/month. Ahrefs provides powerful competitive analysis features that allow you to dissect your competitors' SEO efforts. Look at their SEO reports. Check for 140+ SEO issues. User Interface. I love this tool and. Add your perspective Help others by sharing. Image via Moz. High-quality, competitive analysis is necessary for both SEO in general and more specifically for keywords. → Analysis of competition. It offers SEO research tools to help users analyze their competitors on YouTube, features to optimize videos, and capabilities to track their performance. It provides webmasters with full details on their competitors’ backlink profiles including the total number of linking root domains, links from and to a site, backlinks from pages and domains, anchor text distribution, and many more. Use Ahrefs’ SEO Toolbar. Semrush offers a 16% discount if you pay in advance for a year. It’s one of the best keyword research tools on the market, and it has lots of powerful tools to let you analyze backlinks. June 3, 2021 28 min read. Competitor analysis is one of the founding elements of any SEO strategy, and both Moz and Ahrefs do it well, but in different ways. 0%. Ahrefs is another tool that is commonly used for competitive analysis. Competitor Analysis. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. Semrush. What it’s for: Estimating organic traffic, analyzing backlink profiles, and discovering your competitors’ best performing keywords – it can also generate content ideas on any topic using the Content Explorer. 请记住，并非. Check for issues related to: Performance: slow pages, too-large CSS or HTML. 3. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Raven Tools. Pay attention to the content and the keywords and how they’ve been made to work together. By reverse-engineering your competitor’s backlinks, you can gain new. The SERP analysis given by Ahrefs keyword research tool will provide accurate backlink data for any search results. Type or paste the URL of the web page you want to check into the provided field. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. Their free Domain Analysis tool provides insights into a website’s top keywords by clicks and rank, branded keywords, SERP ranking distribution, top search competitors, and common user query insights. Semrush beats Ahrefs it in all three aspects of backlink analysis i. A simple Ahrefs competitor analysis can uncover all sorts of juicy information about what your competitors are doing with their website marketing. Use advanced filtering to find the best competitor link prospects. Broken links. 3 hours ago · From keyword research to competitor analysis, and from site audits to backlink tracking, SEMrush does it all. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it; If you pay upfront for a year, then you will get a 16% discount on Semrush. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. 8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. 1. It’s most likely the most thorough tool comparable to Ahrefs in terms of. It’s one of the best keyword research tools on the market, and it has lots of powerful tools to let you analyze backlinks. Cost: $119 monthly for Pro plan, $229. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Add a column to the export file from Content Explorer and use =VLOOKUP to add the domain-level data from URL Profiler or Screaming Frog. As mentioned above, Ahrefs is the superior tool when it comes to backlinks. You can sign up and test it out for a week for only $7. The more competitive a keyword is, the more likely that multiple factors will be involved. There are many reasons why Ahrefs is so popular among SEO professionals. 3% of cases (20 out of 39), outperforming Ahrefs, which won in only 12. Initially, Ubersuggest was completely free, and after a few years, they introduced a paid plan. You can use the Keyword overlap column to scan for your most relevant competitors. S. - The tool provides valuable insights into competitors' top-ranking keywords, allowing users to identify content opportunities and optimize their own. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. The 8 best tools to find competitor keywords. Competitor analysis. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. The data can be used to aid keyword research, link building, content marketing, competitive research, website audits and rank tracking. Ahrefs vs Semrush - Competitor Analysis. Ahrefs is a powerful tool for conducting competitor analysis. More importantly, users can enjoy the PPC features that Ahrefs doesn’t support. SEMrush. Competitors Validate, Qualify, and Analyze. To me, this is actually a good thing. The columns are cleaned up, so now we’ll clean up the row data. SEMrush. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. , with over 1. com Here’s how to do the competitive analysis in 8 simple steps: Find your competitors Get background information Analyze competitors’ products and services Get familiar with their targeting and positioning Discover competitors’ distribution channels Dive into communication strategies Do some ghost shopping Conduct a SWOT analysis Get the template So the first step is to find competing pages in one of two ways: Search Google for your target keyword. The competitor analysis tools of Ahrefs includes: Content Gap, Domain Comparison, Competing Pages, Link Intersect,. Study key aspects of any website across 3 major areas: Organic traffic performance —See what keywords your competitors are ranking for and which pages bring the most search. Semrush for overall functionality. Identifying Competitors: The first step in competitive analysis is identifying your main competitors. These companies, like Ahrefs, aim to help businesses better understand and optimize. Ahrefs Image source: Ahrefs. Both tools provide detailed insights into the performance of your website, including website traffic, user engagement, and keyword rankings. Detailed keyword research: Semrush beats Ahrefs when it comes to keyword research, being more versatile and detailed and providing you with a comprehensive list of keyword ideas through its Keyword Magic tool. It is an excellent feature that helps users stay ahead of the competition and helps you create a better strategy for your website. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. . There are several Ahrefs alternatives available in the market, but one of the most popular and comprehensive ones is SimilarWeb. Optimizing your website with the correct keyword can help you save hundreds, if not thousands, of dollars each month. Any successful company strategy must include competitor analysis. One of this backlink analysis tool’s top features is the ability to connect it with your Google Analytics account. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. Here are our favorite 3: 1. Ahrefs has ample of benefits such as competitor analysis, backlink analysis, keyword research, site auditing and much more. Keywordtool. Test Backlinks Ahrefs allows you to perform competitive analysis by uncovering your competitors’ most valuable backlinks. The tool provides users with detailed data about their website, including traffic, backlinks, and anchor text. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. There are two ways you can do this:Ahrefs' "Link Intersect" feature enables you to find websites that link to your competitors but not to you, helping you discover potential link building prospects. Here are some of the handy tools that Ahrefs currently offers: The Site Explorer tool — With this tool, you can easily analyze your site’s backlinks profile as well as your competitors’ websites. 2. 2 in the world. See full list on ahrefs. We created this website traffic checker tool to show your estimated traffic, as well as competitor website traffic to see how you compare. Let’s take a look at three of the most useful tools for running an SEO competitor analysis. The Standard plan is $179 per month and adds a few extra features, such as site audits and rank. Armed with this knowledge, you can reach out to the same authoritative sources and even discover untapped link opportunities to gain a competitive advantage. Using Ahrefs, you can search for domain-level competitors of your site and page-level competitors for your keywords. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. $12/month as a starting point is good, even if the research caps can get annoying. They are both recognized as "SEO tools". e. You can see your competitors' top-ranking keywords, backlinks, and ad campaigns. Competitor Analysis: Understanding How a Page Got Backlinks. SEMrush has a similar Keyword Magic Tool based on a database of over 20 billion keywords (considerably more than Ahrefs), and it supports 142 locations. It provides valuable insights into the link profile of any website and can help you to improve your own link-building efforts. Step #2: Click “Keywords” in the Left Sidebar. Transparent Pricing. Semrush is one of the most popular SEO tool suites out there. It was a tough call, as the competition between Semrush and Similarweb was close regarding traffic analytics. Image from Ahrefs, May 2022. Dead pages. Give the free trials a test if you can’t make up your mind. Plus, it is fun and always getting better. Best for checking web traffic on multiple browsers: Ahrefs. If you need in-depth competitive research to stay ahead of the competition, Ahrefs is the stronger choice between the two tools. Explore every feature and you’ll see how absolutely. Overall, when it comes to index size, features, and price, Ahrefs is the best value. Go to the Backlinks report. Ahrefs Competitor Analysis: - Ahrefs' "Competitive Analysis" feature allows users to analyze competitors' backlink profiles, organic search traffic, and top-performing content. 3 hours ago · From keyword research to competitor analysis, and from site audits to backlink tracking, SEMrush does it all. Ahrefs’ site explorer is a fantastic dashboard that provides an overview of your site as well as the site of your competitor. In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Ahrefs offers subscription packages for any budget. Organic. Evaluate your competitors across 8 metrics including backlinks, organic keywords, paid keywords, and even Facebook Ads. 1. SimilarWeb. As one of the biggest names in the SEO industry, it’s no surprise that Ahrefs makes this list. But SEMrush shows you A TON of data on each term, like the search volume trend and number of results. While Semrush isn't as robust as Clearscope, Semrush has some good content suggestions. Ahrefs The Ahrefs homepage. The competitor analysis tool of Semrush gives you more in-depth data on your competitors, whereas Ahrefs doesn’t offer in-depth data on your competitors. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. Duplicate content. It offers a wide range of features, including keyword research,backlink analysis,competitor analysis, and site auditing. Both of these apps help in finding the perfect. Ahrefs also sends alerts when a broken link, new keyword, or new mention is discovered. Step 2: Conduct Page Analysis. Backlink analysis: Ahrefs is known for its comprehensive backlink database, which allows you to analyze your own backlinks and those of your competitors. Get automated email alerts about your. Ahrefs seeps ahead with Semrush 0:3 Ahrefs. Ahrefs is a game-changing SEO tool that gives users a deep understanding of their website’s performance and enables them to make data-driven decisions. More than just data, this tool provides you with insights and actionable suggestions to grow your traffic quickly. 3. This information can help you identify gaps in your own strategy and make data-driven decisions to outrank your competitors. The 9 best rank trackers. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. Less detailed content research insightsPricing: $99-$999/month Ahrefs is a top pick for SEO competitor analysis tool for several reasons. You should expect to pay between $50 to $500 per month for a competitor traffic analysis tool. Ahrefs is highly regarded for its comprehensive backlink analysis and competitor research features. Competitor Analysis Business Plan Example. 2:58. Google Trends 7. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. This is a popular technique most SMEs use to jump ahead of their. Identify your SEO competitors. There are numerous factors to consider when selecting an SEO tool. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. . You can start using Similarweb by creating a free login account and entering the domain name of your. The platform helps you check the estimated traffic on a website, it’s country rank, global rank, and many related SEO statistics. The Competitor Analysis feature is available for both tools. It can act as a robust competitor analysis tool, making your strategy better than before. Enter a competitor’s website to see all their backlinks. David. 2. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. Link growth. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. Ahrefs. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. To use the backlink features, login to Semrush, select ‘Backlink Analytics,’ and type in the name of the domain you want to investigate. Consumer favorite zillow. Ubersuggest. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. If it's your first time using it, then you should know. 1, Ahrefs bot is No. Here are some steps you can take to conduct competitor analysis using Ahrefs: Identify Your. Semrush not only offers good data for search results analysis, but everything functions the. Keyword research, backlink analysis, competitive analysis tool. Ahrefs basically shows you search volume, CPC and competition. Agency Analytics. 1. Ahrefs Competitor Research Unlike Semrush, Ahrefs competitor research tools are not all grouped into one section; however, they have competitor analysis tools, including content gap, domain comparison, competing pages, link intersect, and competing domains to compare to other websites. Large image files. io. In addition to Ahrefs, which is an excellent tool, you can access any of the above. In this video, John takes us through the main numbers we need to. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Compare features, pricing, and functionality to find the perfect alternative to Ahrefs for keyword research, backlink analysis, competitor analysis, and more. It's easier to do broken link analysis with Ahrefs. AhrefsLess decay this time, but at least we're now dealing with accurate data. Surfer. Keyword gap analysis: This feature helps you discover keywords that your competitors are. Answer a few questions to help the Ahrefs community. Divide the number of referring domains to each URL by the number of referring domains to the entire site. The next step on how to do competitive analysis is to look at a competing website and its top-performing pages. The tool will spit out a list of relevant keywords, along with metrics such as: Volume – the number of monthly searches on Google for the keyword. Ubersuggest is one of the best free competitor keyword research tool that helps you find more than 100 long-tail keywords in a few minutes. SEMrush is an all-in-one SEO tool that provides a vast suite of keyword research, backlink analysis, and site auditing tools, making it a great option if you’re only looking to spend on one tool. This tool isn’t a starting point for competitor analysis, but rather a tool to use near the end of the process. There is also keyword data for sites like. With its suite of powerful features, such as Site Explorer and Keyword Explorer, Ahrefs allows you to gain valuable insights into your website’s performance, as well as. They define your niche and help you identify your competitors. Competitor Analysis: Understanding How a Page Got Backlinks. Pros of Ahrefs according to Reddit users: Comprehensive SEO Tools: Ahrefs is known for its wide range of SEO tools, including keyword research, backlink analysis, site auditing, and more, making it a one-stop solution for many SEO needs. We can also see that Ayima V2 has a live link accuracy of 82. Ahrefs is a great SEO and keyword research tool. Large image files. Ahrefs is a feature-packed suite of different search engine optimization (SEO) tools that help users, i. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Ahrefs. Ahrefs is a popular SEO and backlink analysis tool that provides insights and information to help improve a website's search engine ranking. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. Ahrefs is a powerful SEO tool used for keyword research, backlink analysis, competitor analysis, site auditing, and organic search traffic analysis, among other things. Allowing you to analyze and compare websites in bulk. 8 SEO services for checking website traffic. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Today, I'll show you how you can use it to your advantage (and start getting better SEO results). Ahrefs Overview of Ahrefs. 6. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). You can use Ahrefs to identify potential competitors. How to Do an SEO Competitor Analysis using Ahref Completing SEO competitor analysis is key to ensuring your website is ahead of your competitors and. Semrush also has 102 features and access to its free version, you can also get a free trial of the plan you want before you choose to invest in. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. And it ranks number one among Ahrefs alternatives. 只需将竞争对手的域插入 Ahrefs Site Explorer （网站分析），然后查看 Competing Domains（竞争域名） 报告。. 2. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. From keyword research and monitoring to backlink analysis and competitor insights. Scroll down, and you’ll find a list of the top-performing keywords in that domain. This also applies to competitive research. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. 7:39. Our crawler is the second most active after Google, and we update our backlinks. Backlink Profile. Here are eight Ahref alternatives that are worth considering: 1. Ahrefs shows you the complete picture of followed vs nofollowed links for any target.